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Natural Language Processing: Challenges and Future Directions SpringerLink
Some of the more interesting business applications of NLP include artificial machine learning generated ad copy, said Jenn Halweil of New York City-based Go Beyond. This is especially true in a world where growth marketers and social media ad experts focus on churning content with keywords and A/B testing this content to lower CPM costs. These are all functions that can be quantified and measured against specific outcomes. This means that they are functions that can be automated through NLP.
NLP machine learning can be put to work to analyze massive amounts of text in real time for previously unattainable insights. This is where training and regularly updating custom models can be helpful, although it oftentimes requires quite a lot of data. Informal phrases, expressions, idioms, and culture-specific lingo present a number of problems for NLP – especially for models intended for broad use.
NLP Use Cases – What is Natural Language Processing Good For?
This is rarely offered as part of the ‘process’, and keeps NLP ‘victims’ in a one-down position to the practitioner. So why is NLP thought of so poorly these days, and why has it not fulfilled its promise? Why have there been almost no clinical papers or evidence based applications of NLP this century? The answer lies in understanding 4 unresolved problems that face NLP. Expertly understanding language depends on the ability to distinguish the importance of different keywords in different sentences. The dreaded response that usually kills any joy when talking to any form of digital customer interaction.
This is where NLP (Natural Language Processing) comes into play — the process used to help computers understand text data. Learning a language is already hard for us humans, so you can imagine how difficult it is to teach a computer to understand text is a good field to start research .There are so many component which are already built but not reliable . You can build very powerful application on the top of Sentiment Extraction feature . For example – if any companies wants to take the user review of it existing product . POS tagging is one the common task which most of the NLP frameworks and API provide .This helps in identifying the Part of Speech into sentences .
These are especially challenging for sentiment analysis, where sentences may
sound positive or negative but actually mean the opposite. While data comes in many forms, perhaps the largest pool of untapped data consists of text. Patents, product specifications, academic publications, market research, news, not to mention social feeds, all have text as a primary component and the volume of text is constantly growing. According to Foundry’s Data and Analytics Study 2022, 36% of IT leaders consider managing this unstructured data to be one of their biggest challenges. That’s why research firm Lux Research says natural language processing (NLP) technologies, and specifically topic modeling, is becoming a key tool for unlocking the value of data. Artificial intelligence and machine learning methods make it possible to automate content generation.
Verizon’s Business Service Assurance group is using natural language processing and deep learning to automate the processing of customer request comments. Accenture is leveraging natural language processing for legal analytics. Chatbots are currently one of the most popular applications of NLP solutions. Virtual agents provide improved customer
experience by automating routine tasks (e.g., helpdesk solutions or standard replies to frequently asked questions).
Same word – different meaning
Companies need to re-design their processes and ensure their people have the skills needed for a world where we increasingly collaborate with and work alongside capable and intelligent machines. Implementation of Deep learning into NLP has solved most of such issue very accurately . Not only word sense disambiguation but neural networks are very useful in making decision on the previous conversation .
Read more about 7 Major Challenges of NLP Every Business Leader Should Know here.